Jaclyn Schiff

News About Nonprofit News & New Project Announced

I work for Kaiser Health News, a new nonprofit news organization that focuses on health policy. Working at KHN has really piqued my interest about the nonprofit news model and I’ve been thinking a lot about its strengths and weaknesses.

Shortly after KHN launched, I searched to see what people were writing about us, and I came across The Nonprofit Road.

Dan Baum: Lessons in Personal Branding for Journalists at PersonalBrandingBlog.com

There are tons of reasons why it’s important for everyone to give personal branding at least some consideration, but for journalists who face uncertainty with employment while the industry undergoes significant changes, personal branding can truly distinguish candidates in the job market, whether it be in the news industry or in a different area.

Do You Follow Breaking Tweets?

I love the idea of BreakingTweets.com. This is exactly what journalists should be doing with Twitter. Don’t let the name fool you though, Breaking Tweets is not intended to “break the news.” But the site actually did scoop the BBC and CNN last week. Please read further to learn more about this fascinating project.

Twitter Contains News, But It’s Not a News Source

I just read an article describing Twitter’s role in perpetuating rumors and poor information since news of the global swine flu outbreak broke. In this regard, the Web is actually a gift to journalism. Content is exploding, allowing journalists to do what they do best – vet, think, create and explain.