Jaclyn Schiff

Dan Baum: Lessons in Personal Branding for Journalists at PersonalBrandingBlog.com

by Jaclyn Schiff on 05/14/09 at 2:13 pm

You’ve heard about the unique way that writer Dan Baum is using Twitter to tweet about his 2007 firing from the New Yorker, right? If not, here’s the background.

Image: Missmac/Flickr

Impressed with the buzz that Baum’s tweeting generated in journalism circles, I immediately thought about what this does for his personal brand and the personal branding lessons that journalists can learn from this exercise. I have a post exploring that very topic at Dan Schawbel’s Personal Branding Blog.

I was pretty excited to write about this because I rarely see personal branding content that is either 1) geared towards people who work in news; or 2) written from a journalists perspective. I’m thrilled to have worked with Schawbel to discuss personal branding from this perspective.

There are tons of reasons (here are some) why it’s important for everyone to give personal branding at least some consideration, but for journalists who face uncertainty with employment while the industry undergoes significant changes, personal branding can truly distinguish candidates in the job market, whether it be in the news industry or in a different area.

So what do some journalists think about Dan Baum’s use of Twitter for personal branding? Just check out my post. I’d love to hear what you think.